Richard Zawitz Website

Web and Marketing Design

We started with an inventory of the existing site, including analysis of analytics to recognize problem areas and popular content. With a site map created, we did a competitive analysis of artists who existed in the same sphere with large scale works. With the help of Geneis PR we did user research by interviewing museum curators, and art collectors to get an understanding of what they looked for in the digital portfolios of the artists they work with.

Our initial proposal was created under the direction of Genesis PR to help illustrate to the client the improvements that could be made. The site was illustrated in wireframes with notes on proposed improvements and additions to the functionality. Several low-fidelity wireframes were presented to the client, allowing them to choose the direction they wanted for the presentation of their work.Based on the selected wireframes, a WordPress website was created that would allow the client to manage their own site.